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This merchandising/interactive piece was created to promote Taco Bell’s Feed the Beat music program; a project that connects new bands with fans, and new fans with bands. Since music is such a shared experience we re-imagined the packaging of our most social product, the Taco 12 Pack, to help convey the message. We also included an interactive component that helped bring the boom-box to life by streaming actual Feed the Beat Bands.
Taco bell Feed the Beat
This merchandising/interactive piece was created to promote Taco Bell’s Feed the Beat music program; a project that connects new bands with fans, and new fans with bands. Since music is such a shared experience we re-imagined the packaging of our most social product, the Taco 12 Pack, to help convey the message. We also included an interactive component that helped bring the boom-box to life by streaming actual Feed the Beat Bands.
Taco Bell Feed the Beat